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L’Oréal is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world’s largest cosmetics company. The brand encompasses the five major beauty categories including; skincare, sun protection, make-up, perfume, and hair care.
The history of L’Oréal group dates back to 1909 when the young chemist Eugène Schueller offered Parisian hairdressers a hair dye he had created on his own. To date, the theL’Oréal group uses research and innovation to create beauty. The company was registered only ten years later. At the time, the staff included only four chemists (including the founder) while by 1951 there were over 100 employees. Now over 20,000 people have worked for L’Oréal. The group owns over 500 brands.
About L’Oréal brand
L’Oréal has chosen a unique strategy called Universalisation. This means g that they aim to capture, understand, and respect differences in desires, needs, and traditions. Furthermore, the L’Oréal group strives to offer tailor-made beauty, and meet the aspirations of consumers in every part of the world.
In addition, their primary goal is to provide affordable luxury for people who demand excellence in beauty. All L’Oreal products are top rate. The company offers women everywhere luxury and superior quality cosmetics at affordable prices.
a. Hair color: Your hair color defines how you look and can even influence how you feel. The concept is brought to you by the inventors of modern hair dye. Whether you’re a first-time colorer or a seasoned pro you will find the perfect shade to match your unique style.
b. Haircare: Give your full hair workout. L’Oreal is ideal for all kinds of hair including fragile hair which has a tendency to break and fall. Moreover, L’Oreal has different products that are specific to various hair types.
A good haircare routine involves; Washing, Moisturizing Deep Conditioner, Protein-based Treatments, and Conditioners, Leave-in Conditioner, Natural Oils, and protective styling.
L’Oreal has all your skincare needs products at affordable prices. While manufacturing their skin products, they have in mind the needs of people of all skin types.
Get L’Oreal for perfectly glowing skin. They have products for all your skin needs. these include; anti-aging, removing dark circles and clearing dull skin. Moreover, they have products for brightening skin, as well as toning and evening skin.
3. L’Oreal men expert
In addition, it also has a
Hydra Energetic Alive and Kicking: Shower Gel, Moisturiser, and Face Wash
These products are tailor-made for Men and dermatologically tested.
4. L’Oreal cosmetics
On the other hand,L’Oreal has all your make up needs sorted out. It has the best make-up products in the market. For instance, its mascla is waterproof; you could cry, get rained on or even swim without getting spidery, flaky eyelashes.
Other L’Oreal makeup products include; matte lipstick and gloss, unmatched foundation, primer, eyeshadow, concealer as well as face mask.