Serums are skincare products that are designed to deliver high concentrations of specific active ingredients to the skin. Most often, serums are clear, gel-based, or liquid. However, they tend to be less thick than a moisturizer. In addition, they are typically applied before moisturizers to help lock in moisture.
How to choose a serum
Serums are rich in nutrients that are good for the skin. Most are water-based, so your skin absorbs them quickly.
Look for a serum that matches your goals for your skin; one that claims to do just what you need it to
Consider your skin type. If you have oily and acne-prone skin, select a face serum with salicylic acid and retinol, as well as rosehip seed oil. In addition, if you have dry skin, try something with hyaluronic acid and Vitamin C
Types of Serums
Hydrating serum– Hydrating serums deliver an extra layer of moisture underneath face creams, face oils, or sunscreens. They do so using humectants, which are ingredients that draw water into the stratum corneum.
Anti-oxidants serum– They protect your skin from the free radicals that cause aging. In addition, antioxidant ingredients neutralize free radicals and keep them from doing damage.
Brightening Serums-Brightening serums focus on boosting radiance, evening out skin tone, and fading dark spots. Moreover, the ingredients inhibit melanin production. Furthermore, sometimes, brightening serums also contain light-reflecting particles that impart an instant luminous effect.
Resurfacing serums– They are also known as retexturizing serums. Moreover, they contain AHAs, BHAs, or a blend of both—which dissolve dead skin cell build-up In addition, they create a smoother skin surface.
Clarifying Serum-It treats active breakouts and prevents future ones while also helping to reduce excess oil. In addition, the best ones contain BHAs, which penetrate below the skin surface to deep-clean pores and regulate oil production. Furthermore, they’re often paired with other ingredients that reduce inflammation and redness.
How to use Serum
To get the most benefits from a serum, use it as under-the-label recommends. In general, you should put on serum before heavier products. In addition, use a pea-sized amount of serum, gently massage the product into your dry face and neck. Furthermore, if you’re planning on layering a few different serums, use the most targeted one first as to not dilute the ingredients.
In the morning: Apply serum after cleansing, but before moisturizer and sunscreen.
In the evening: Apply serum after cleansing but before night cream. “Always put the serum on first after cleansing, because you want those expensive, active ingredients to penetrate as deeply as they can prior to applying other creams that might create a barrier.
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